This packaging was conceived and designed as part of the IOPP "48-Hour Repack." We were given a brief on a Friday evening and by Sunday evening our team had designed and produced our packaging and made a two-minute video explaining the idea. We were very excited to win the compeition and even more excited when it ended up placing third in The Dieline Awards student packaging category.
This two-minute video explains our concept and design. We also suspect it is the reason we won the competition.
Filmed and Edited by Tim Redman
Written by Amy Ross
Process video that shows our thought and creative process to create our Organic Valley packaging.
Filmed and Edited by Tim Redman
And if you have a while... here's an 11-minute mini-documentary of the 48-hour challenge experience.
Filmed and Edited by Paul Riley
